2010-2011 Shorewood Cinematic Series presents: A Chemical Reaction

A Chemical Reaction
explores how the elimination of lawn pesticides transformed one
community in Canada, and how their actions impacted the chemical lawn
care industry in North America.  Centered on the small town of Hudson,
Quebec which was the first municipality in North America to ban common
lawn and garden pesticides, the 75-minute film explores a landmark case
decided in the Canadian Supreme Court in 2001. After the Court’s 9-0
verdict against the billion-dollar lawn care giant then known as
ChemLawn, most Canadian provinces followed Hudson’s lead and enacted
pesticide bans of their own.

The movie
is free to the public, a $5.00 donation is suggested.  Screening begins
at 7 p.m., seating opens at 6:30 p.m. This film is presented by the
Healthy Communities Project  in partnership with the Shorewood
Conservation Committee and the School District of Shorewood.

“A Chemical Reaction is a great example of how motivated individuals can create change to improve public health,” said Melanie Ariens, of Healthy Communities Project.

Directed by Brett Plymale, A Chemical Reaction is described as “rousing” and was awarded four out of five stars by the film critics of the Montreal Gazette
prior to its World Premiere in the fall of 2009. Since then the film
has been earning awards and accolades at various film festivals,
university screenings and other public venues. “Having visited
Wisconsin several times in the past few years, I think the state is one
of the few in the U.S. that could really be ready to embrace pesticide
reform legislation,” said Paul Tukey, narrator of the film and founder of SafeLawns.org. - a
non-profit organization dedicated to reduction in the use of lawn and
garden pesticides and synthetic chemical fertilizers. It has produced a
series of high-profile campaigns since its inception in 2006.

About The Film Series:
The School District of Shorewood is pleased to announce the debut of a
new cinematic series during the 2010-2011 school year. The district is
partnering with several organizations throughout the year to present
films and related presentations that relate to an organization’s focus. 
A Chemical Reaction is the first film presented in this series,
by the Healthy Communities Project of Milwaukee in partnership with the
Shorewood Conservation Committee and the School District of Shorewood.

The
series is scheduled for the following Tuesdays: November 2, February 1,
March 8 and May 17.  More details will be posted on the district’s
website at  www.shorewoodschool.org.